Combating terrorism is the FBI’s top investigative priority.Working closely with a range of partners, we use our suite of investigative and intelligence capabilities to neutralize terrorist cells and…Back to top White papers and brochures are almost complete opposites.Brochures are sales documents intended to create interest and desire.Problem/solutions recommend a new, improved solution for a nagging business or technical problem You can effectively combine two of these flavors: This yields five main flavors of white papers.You can’t effectively combine all three, because of the different viewpoints of a problem/solution and a backgrounder.The typical white paper is distributed as a PDF on the web.
between a dry-as-dust academic paper and an annual report. But some white papers are as colorful as a cereal box.White papers are usually PDF downloads of 3,000 to 5,000 words.A good white paper is based on established facts and logical arguments, like a well-researched article in an industry journal.The owner of several purported sober homes and drug treatment centers in Florida was sentenced to more than 27 years in prison for defrauding insurance companies and forcing patients into prostitution, among other crimes.Click any topic to see related questions and answers.White paper definitions White papers and other documents White paper readers White paper sponsors White paper writers White papers past, present, and future Clearly none of these exotic definitions do the trick.For some better clues, look at the content and format of these documents: The content of a white paper provides useful information for business people seeking to understand an issue, solve a problem, or make a decision. Today’s “typical” white paper is 6 to 8 pages long, shorter than in past years.Back to top Each type is most appropriate for delivering certain information to a certain audience, as shown below.For shorthand, I’ve used “offering” to represent any product, service, technology or methodology described in the white paper. Backgrounder: for prospects near the end of the buying cycle or to support a product launch for journalists, analysts and channel partners #2.Blog posts are usually webpages, much shorter at 500 to 1,000 words. A blog post can be sheer opinion, or even a rant, more like a letter to the editor.That’s why there are so many blogs: Anyone can shoot off their mouth in a blog.