Crucial to your success with lead gen is to balance the reward (the size of the prize) with the friction involved in getting it.
This is where your choice of form fields come into play…
What are your prospects’ biggest pain points, and what kind of content do they prefer to consume? Best of all, select survey solutions can integrate with your marketing automation platform, syncing results with your leads to improve your lead scoring, personalize nurture, and increase renewals and referrals.
What’s in a first name, last name, company name, business email, and/or phone number?
List each session as beginner, intermediate or advance – much like you would with a yoga calendar.
And remember to inform people on your landing pages that they will receive a recording of the webinar the next day if they are unable to attend – this will increase registration significantly.
Before thinking about what you’re asking for in exchange for your content, you need to define the content, and make it relevant to your target’s needs.
If you’re looking to build a lead capture landing page, it’s not just a matter of slapping a form on a page and driving traffic to it. Instead, follow these 15 steps and create a high performance landing page designed specifically for gathering leads.
Read on and learn how to build the ultimate lead capture form, an example of which will be uncovered right at the end.
They need a softer sell, usually educational material that doesn’t push your product, like an ebook.
Leads are prospects who have converted by already consuming some of your content.